Beach Bandals® Struts Its Stuff at Haven Event During Oscar Week
“Actresses Enjoy the Interchangeability and Comfort of the Product”
United States of America (Press Release) March 10, 2009 –
Commerce Township, Mich. – March 9, 2009 — Beach Bandals®, a thong style sandal with interchangeable, stylish bands, recently participated as a gift sponsor at the Haven event, a three-day fully integrated, category exclusive sponsorship experience during Academy Awards week.
Stars from television and film recently attended the swag event, produced by Hachette Filipacchi Media (HFM), from February 18-20, held in a luxurious Hollywood mansion, filled with entertainment, gifting tables, spa area, dedicated “name brand” lounge section – to indulge themselves all day and night.
“Being a part of the Haven event during the Oscars was such a fabulous opportunity for an up and coming company like Bandals,” said Company President Tom Sesti. “We received some great feedback from the attendees and were able to generate tremendous and effective brand awareness with some of the who’s who of Hollywood, which is vital for our future success.”
Sesti added that because most of the female attendees and exhibitors wore high heels for the event, their feet were hurting throughout the day and Beach Bandals came to the rescue and were a welcomed sandal on their feet.
Bandals® footwear has an interchangeable upper, or band, allowing a single shoe base to be worn with a variety of uppers. The sandal allows the consumer the ability to create their own personal footwear look to match their character, mood, fashion and pocketbook. The more than 20 interchangeable bands seamlessly integrate with the base of the shoe. This allows the sandal to be quickly and easily changed, by simply sliding the band through the mid-sole slot.
Beach Bandals® are now available on shoebuy.com and retail for approximately $34.99 – $40.00 per pair, while additional Bandals® Bands are $11.99 -$14.99 per pair. In addition, Bandals® will introduce new band designs nearly every month to keep the product fresh and continue to offer designs that allow customers a wide range of choices to match their style.
About Bandals® International
Founded in 2008, Bandals International, based in Commerce Township, Mich., is the manufacturer and distributor of Bandals®, a patented sandal that is stylish, comfortable and offers interchangeability. For more information about Bandals International and its 2009 product line, or to become a Bandals® retailer, please call 800-311-8522 or visit, www.bandals.com.